introducing Wood Violet

It's a work in progress but I feel like it is a good time to officially announce my new business, Wood Violet. Since I am raising funds for a Kiva Zip loan, I figured I should show off the new digs which is why I am in need of said funds.

I decided at some point last year that it would be a good idea to separate my other business (Stems Cut Flowers) into two separate business. Just like so many of the restaurants around town, you have two or three different restaurants being run with a similar mission by the same people but each location has a slightly different focus. It makes marketing and branding a whole lot easier.

Stems will remain the farm where I grow my flowers and will continue to sell wholesale to florists (like Wood Violet) as well as at farmer's markets.

Wood Violet will be the new Milwaukee based studio taking over all retail sales. Pretty exciting! What type of retail are we talking about? Well all of the weddings and the handful of daily deliveries that I currently get. I also want to add more daily deliveries and seasonal open houses, since I probably will not keep retail hours, so people can pick up flowers for Easter, Mother's Day, fall decorating, etc. And, the part I am most excited about, workshops and classes.

April 1 is the date that I will begin the change over and I am shooting for an actual opening date of May 1, pending a timely issue of my occupancy permit.

we are getting close

I know this is not a great blog so far but I promise it's about to start getting better. I am getting close to being an actual functional business. I still have a lot of work to do before it is actually open for business but it is getting close. I have jumped through most of the necessary hoops when starting a new business: registering with the state and federal governments, setting up email and social media, getting a phone number, signing a lease, building a website (not done yet but close.) Insurance and graphic design are nearing completion. Still on my list: set up a bank account, set up quickbooks, paint the walls, and move.

That moving part has gotten a little tricky since the occupancy permit has proven more difficult than I originally thought. Best case scenario it will be issued in two weeks after the last of four inspections (boiler, plumbing, building, electrical.) Worst case that busy electrical inspector finds something that needs to be fixed. By the time it's fixed and he comes back to sign off it could be another month. Keeping my fingers crossed.

more beginnings....

Crossing more things off my list. Facebook, Instagram, Pinterest accounts all set. Insurance and graphic design are in the works. Still working on this website. It is such a time sucker. Next time I like to think I will pay someone to do it for me.

business beginnings

I have been working away trying to get Wood Violet up and running before spring comes.

  • I've got my domain name and I'm working on this website. Wow website building is a ton of work, hopefully it will be done in a couple of weeks.
  • I've registered with all of the official entities... I hope. The DOR, DFI, IRS. I think it's all been taken care of. Still have to look into worker's comp and unemployment but I've got a little while before I hire anyone.
  • I signed a lease! This is crazy town over here. Never in a million years did I think I would be signing a lease for a floral studio. I move in next month and hope to have some sales in April.

new beginnings

In 2008 I started a flower farm. It eventually became more of a wedding and floral design business. Now I am taking Stems Cut Flowers back to it's flower farming roots (on a more part-time basis) and officially starting a floral design business. And this is it Wood Violet, I can't wait to see where it takes me.